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Privacy Policy

Last updated: March 15, 2025

1. Introduction

Site Metrics Insights ("we", "our", or "us") is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, and share information about you when you use our website and services.

Site Metrics Insights is a private analytics platform exclusively for authorized team members and collaborators working on our portfolio of websites. This policy applies to your use of our website and services.

2. Information We Collect

Information You Provide to Us

We collect information you provide directly to us when you:

  • Register for an account
  • Fill out a form to request access
  • Contact us via email
  • Connect your Google Search Console account

This information may include your name, email address, website URL, role/relationship to our portfolio projects, and any other information you choose to provide.

Information We Collect Automatically

When you use our services, we automatically collect certain information about your device and usage, including:

  • Log data (such as IP address, browser type, date/time of visit, pages visited)
  • Device information (such as device type, operating system)
  • Website analytics data from your connected websites (via Plausible Analytics)
  • Search Console data (if you've connected Google Search Console)

We use privacy-focused analytics tools to minimize data collection while still providing useful insights.

3. How We Use Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process and manage your account registration
  • Communicate with you about our services
  • Monitor and analyze usage patterns and trends
  • Protect the security and integrity of our services
  • Enforce our Terms of Service

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Analytics data is retained according to our data retention settings, which are typically set to 24 months.

5. Data Sharing

We do not sell, rent, or share your personal information with third parties except as described in this Privacy Policy.

We may share your information with:

  • Authorized team members and collaborators who need access to provide our services
  • Service providers who perform services on our behalf (such as hosting, email delivery, analytics)
  • To comply with legal obligations, enforce our terms, or protect our rights

6. Cookies

We use privacy-focused analytics that do not require cookies for tracking visitors. Our analytics solution (Plausible) is cookie-free and compliant with GDPR, CCPA, and PECR.

However, some functionality (such as authentication) may require session cookies. These cookies are essential for the operation of our services and expire when you close your browser.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • Right to access the personal information we hold about you
  • Right to rectify inaccurate information
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing

To exercise these rights, please contact us using the information in the "Contact Us" section below.

8. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through our website or by email before the changes become effective.

Your continued use of our services after the effective date of the revised Privacy Policy constitutes your acceptance of the terms.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: privacy@sitemetrics.app

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